Manchester Airport, the UK’s third largest, is joining forces with Birmingham Pride to be one of the sponsors at this year’s event in May.
As part of the sponsorship the airport will brand and name the Cabaret Marquee Stage, which will now be known as The Manchester Airport Cabaret Marquee.
As well as sponsoring the stage, airport staff will be in attendance over the weekend to join the parade celebrations and to shout about its 210 global routes, particularly a new direct route to San Francisco.
Patrick Alexander, Manchester Airport’s Head of Marketing, commented on the news: “We are delighted to be working with Birmingham Pride for the first time to support such a worthwhile event.
“We have sponsored other Prides in the UK and thought it was time to widen our reach to showcase the great work undertaken by Manchester Airport, with many of our passengers coming from the Midlands.
“We looking forward to working closely with the Birmingham Pride team on what I am sure will be a world class event.”
Lawrence Barton, Festival Director from Birmingham Pride, is excited about the partnership: “We are really looking forward to working with the Manchester Airport team and cannot wait for our partnership to fully take off.
“This year will be bigger and better than ever with a host of exciting announcements to come over the coming weeks and months.
“We’d like to thank Manchester Airport for their support, which helps great causes across the city.”
This year’s event takes place on Saturday 27 and Sunday 28 May with tickets available now from www.birminghampride.com. Birmingham Pride has taken place for the last 20 years and to date has raised in excess of £200,000. It is a not for profit organisation, and profits raised go to local LGBTQ charities and projects.